"A lot of people think CD-ROMs have come and gone.
We're not sure they ever came."
Media = An intervening substance through which something else is transmitted or on which it is carried.
Multimedia = Human-to-computer contact in which information is presented in more than one media.
The power to blend, synchronize, and conduct your story in concert is the power of multimedia.
Despite the undeniable functionality of the internet, there has been a recent resurgence and recognition of the "shiny disc." Humans constantly innovate, and there is always something bigger and better just around the corner. Just one example: High-definition video with multiple layers of metadata.
Each time the cart goes before the horse, it is time to shop for a new horse.
